Cash for Sparkle: Where to Sell Jewelry in Toronto for Top Dollar (5 Best Places Ranked)
Whether you’re selling old gold chains, inherited diamond rings, or a designer watch that’s collecting dust, finding the right place to sell your jewelry in Toronto can make a big difference in how much you walk away with.
But not all jewelry buyers are created equal. Some offer fast cash but lowball you. Others take the time to assess value — and pay what your piece is truly worth.
To help you make the best decision, we’ve ranked the top 5 most reliable places to sell jewelry in Toronto, based on verified customer reviews, payout fairness, transparency, and years in business.
- MCD Jewellery Buyers
Address: 2104 Hwy 7 #7, Concord, ON L4K 2S9
Location Type: Single, dedicated location
Years in Business: 30+
MCD Jewellery Buyers consistently ranks at the top for one reason: trust. With over three decades of experience, this family-run business has earned a reputation for fair pricing, honest service, and discreet in-person consultations. Whether you’re selling gold, diamonds, or a luxury watch, MCD provides fast appraisals and pays top dollar — with no pressure to sell.
Why It’s #1:
• Transparent evaluations and clear explanations
• Strong Google and Yelp ratings with verified customer praise
• Handles gold, diamonds, engagement rings, antique jewelry, and watches
Best For:
Anyone who wants expert evaluation and a stress-free selling experience with fair market payouts.
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- Toronto Gold
Address: 829 Bloor Street West, Toronto, ON M6G 1M1
Location Type: One main location in Toronto (part of a national chain)
Years in Business: 10+
Toronto Gold is known for offering consistent, competitive payouts based on current market rates. They buy gold, silver, jewelry, and bullion. What sets them apart is their fully transparent process — they weigh and test your items in front of you and explain exactly how your payout is calculated.
Why It’s #2:
• Live market-based pricing
• Fast, efficient, and professional service
• No hidden fees or vague estimates
Best For:
Selling gold jewelry, scrap gold, and silver quickly with confidence.
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- Oliver Jewellery
Address: 88 Yorkville Avenue, Toronto, ON M5R 1B9
Other Locations: Multiple across the GTA
Years in Business: 20+
Oliver Jewellery is a well-known name in Toronto for buying luxury items — not just jewelry, but also watches, handbags, and designer goods. The company has multiple retail locations and offers both in-person and online selling options. While convenient, some sellers report lower initial offers unless they negotiate.
Why It’s #3:
• Buys a wide range of items, including branded and designer pieces
• Multiple locations make it easy to visit
• Fast cash option available
Best For:
Selling designer jewelry, watches, or multiple items in one go.
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- Muzeum Gold & Silver
Address: 128 E Cumberland Street, Lower Level, Toronto, ON M5R 1A6
Location Type: One dedicated boutique in Yorkville
Years in Business: 15+
Muzeum operates more like a high-end gallery than a typical gold buyer. They specialize in coins, collectibles, precious metals, and estate jewelry. Their pricing is clearly posted in-store, and staff are knowledgeable without being aggressive. It’s an ideal spot for those selling high-purity gold, silver bars, or antique pieces.
Why It’s #4:
• Clear pricing model
• Professional atmosphere and discreet service
• Great for coins, bullion, and rare metals
Best For:
Sellers of precious metals, coin collectors, and antique jewelry owners.
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- Van Rijk Jewellers
Address: 90 Eglinton Avenue East, Toronto, ON M4P 2Y3
Location Type: Single flagship store
Years in Business: 30+
Van Rijk specializes in luxury watches, estate jewelry, and high-value appraisals. If you have a Rolex, Cartier, or vintage diamond piece, this is where serious collectors and sellers go. Staff take time to evaluate, and you can choose to sell outright or negotiate a trade-in or store credit.
Why It’s #5:
• Deep expertise in high-end and estate jewelry
• Appraisals handled in-store by qualified experts
• Trusted name in the luxury resale space
Best For:
Selling premium or rare jewelry and watches that require professional evaluation.
| Rank | Business Name & Address | Best For |
|---|---|---|
| 1 | MCD Jewellery Buyers 2104 Highway 7, Unit 7, Concord, ON L4K 2S9 |
Top payouts, gold and diamond sales, professional service |
| 2 | Toronto Gold (Canada Gold) 829 Bloor Street West, Toronto, ON M6G 1M1 |
Fast gold sales, market-aligned pricing, transparency |
| 3 | Oliver Jewellery 88 Yorkville Avenue, Toronto, ON M5R 1B9 Also at 366 Eglinton Ave W + other GTA locations |
Designer jewelry, branded items, quick cash options |
| 4 | Muzeum Gold & Silver 128 Cumberland Street, Lower Level, Toronto, ON M5R 1A6 |
Coins, bullion, antique gold, discreet service |
| 5 | Van Rijk Jewellers 90 Eglinton Avenue East, Toronto, ON M4P 2Y3 |
Estate jewelry, luxury watches, expert appraisals |
Quick Tips Before You Sell:
• Get quotes from at least two different places to compare offers.
• Know the current market price for gold or diamonds.
• Bring ID and documentation (if available) for premium pieces.
• Never feel pressured to sell on the spot — the best buyers let you decide.
