Drake Just Put This Toronto Ice Company on the Global Map — and They Had No Idea It Was Coming
Over 200 calls. One surprise livestream. And a family-run ice warehouse caught in the middle of it all.
Toronto rapper Drake shook the city Friday night with the surprise drop of “Iceman Episode 1” — an hour-long video that opened inside The Iceman, a local ice company most people had never heard of… until now.
Within minutes of the video going live, the small business’s phones were blowing up with calls from all over North America. Why? Because Drake not only filmed inside their Adelaide Street warehouse, he also drove their branded truck through downtown Toronto.
A 40-Year-Old Ice Business Goes Viral
Started decades ago by a local family, The Iceman has quietly served Toronto’s hospitality scene for years. But in just one night, the brand exploded — its logo appeared in the stream, on billboards, and in fan videos seen by millions.
Now, people are Googling “Toronto ice truck,” calling non-stop, and trying to figure out how a rapper turned a freezer warehouse into the coolest stage in the city.
Drake’s “Iceman” Era Is Just Beginning
While the official album release date is still a mystery, the track “What Did I Miss” is already trending. And The Iceman? They’re back to work — only now with global eyes on them.
No paid ads. No PR team. Just Drake, a truck, and a wild viral moment that made a local ice company famous overnight.
